The reviewed version of the manifesto is a much more refined and sentimental version of its predecessor. The second manifesto took a more subtle yet more comprehensive approach then the first. However, the manifesto did not escape the "authoritarian" tone of the first. No matter what side a person choses in regards to the Manifesto, it stills boils down to an opinionated discussion. Proposing designers to change their priorities is a dogmatic claim. What the supporters lay down as "more useful, lasting and democratic forms of communication" are only conceptual truths. Moral values and artistic values goes hand in hand and it seemed like these two important factors were thrown out the window in the manifesto or it was at least hanging out the window held by a single thread of rope. One simply cannot imply that education, cultural interventions, charity and what not are more important fields of work for a designer to splurge their artistic and creative energy than advertising or brand marketing.
Keeping priorities in mind, a designer have the choice of which company he or she will work for. A Graphic Designer / PETA activist may chose to work on a design project promoting the cat food "Meow Mix" or the famous chicken and poultry company "Perdue." As twisted as it may sound, a person who supports the ethical treatment of animals may still "chose" to work for companies with contrasting ethics. This is as such plainly because moral values and ethics are fragile in concept and are easily broken when finance falls in the picture. MORALLY, a person may favor working on a project addressing social and cultural crises over a project from a candy company. Now, down the line the big candy company "M&M" comes knocking at that designer's door requesting a new and revolutionary candy wrap design, or the like. The company makes it clear that they are willing to up the ante on the already massive price tag within their request. What will the designer do? Stick to the moral code or run towards the money? How do I look at being a designer, is designing a profession or a revolutionary alliance? That is something that every designer would answer differently.
At the end of the day designing, in this era, is mainly a profession. Advertising and brand marketing are mostly funded by money splurging companies; in contrast, "social betterment" projects are, most often, funded by low paying government agencies. In the context of where a designer should spend his energy, the manifesto brings only one thought to mind; Money or Moral Values?
Thursday, February 25, 2010
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