First Thing First 1964

Regardless of how one may look at it, design is art. At least that is what it always boils down to. It is no easy task to simply remove the "Art factor" from design. A quote from Designer Leeanne Lowe on creative.leeannelowe.com reads “Designers produce ideas. Then turn those ideas into visual communications. Art is also about ideas, and those ideas are also (mostly) turned into visual communications. The only difference being that artists do it to meet their personal needs and designers do it to meet the needs of others.” Her point matches well with my thoughts on the manifesto. Design have become a popular "job" in the modern era. Most Designers are doing their "job" whether they are promoting cat food or the next fuel-efficient toyota. In this light, designing is mainly a job.

As a worker in a pool full of other employers you must grab every opportunity that comes your way. This is even more true if a critic considers a designer's liking of a particular project. Designers get paid to attract the customers visually or create a design that meets company specifications and customer needs. If a designer is a cat lover why can't he or she design visuals for cat food posters, cans, boxes and the likes for the rest of her life? The manifesto was written in a very rough and authoritarian tone. No one except the employer have the right to tell a designer where to focus or what to prioritize in. Designers should be allowed to express themselves through their designs. After all they are simply doing their job, and hey if they get a kick out of it, so be it.